I am a serial entrepreneur in Southeast Asia. I left law school to run my first startup, Beeconomic, which was acquired by Groupon in 2010. I was on the management team of Groupon Singapore from 2010- 2014, helping Groupon to become “the fastest growing company ever”. I started two subsequent startups that failed, GoFresh and AirClick, learning important lessons in market research.
I then moved to Hong Kong to become the Social Media Editor at the South China Morning Post which culminated in the newspaper being acquired by Jack Ma’s Alibaba. After a brief stint in culinary school, I moved to Singapore to advise for a VC fund and Venture Builder. I now help entrepreneurs develop PR and thought leadership pieces for their startups in Southeast Asia. I’m the CEO of SumoStory.
I am open-minded and creative, with a good blend of entrepreneurial and corporate experience in media, comms and e-commerce.
Outside of work, I am passionate about youth entrepreneurship, volunteering as a mentor at Startup Weekend Singapore and guest lecturer at high schools and universities such as the National University of Singapore and EDHEC Business School.