Business Management Consultant
 Ex-Fish&Co.

Hoe Keat was formerly the Managing Director of international seafood restaurant chain, Fish & Co. As Managing Director of Fish & Co., he manages a business with system wide revenues of SGD60 mil with over 400 staff and was responsible for the rejuvenation and expansion of the brand. During his tenure, he successfully streamlined and digitized many aspects of the chain’s operations, overhauled and rejuvenated the brand. Hoe Keat has also restructured and refined the franchise operations of Fish & Co., successfully expanding the brand’s franchise business to over 10 countries from the UAE to China.